What is always strive and prosper?

Always Strive and Prosper (ASAP) is a lifestyle brand and creative collective founded by rapper A$AP Yams and members of the hip-hop collective A$AP Mob. The brand is known for its bold, streetwear-inspired clothing and accessories, as well as its slogan "Always Strive and Prosper," which has become a mantra for many fans of the A$AP Mob.

ASAP Mob was formed in 2006 and includes artists such as A$AP Rocky, A$AP Ferg, A$AP Twelvyy, and A$AP Nast. The collective has gained a large following and is known for their unique fashion sense and music style, blending elements of hip-hop, trap, and electronic music.

In addition to their music and fashion endeavors, ASAP Mob has also been involved in various philanthropic efforts, such as the annual Yams Day concert in honor of A$AP Yams, who passed away in 2015. The collective continues to be a prominent force in the music and fashion industries, inspiring fans to "always strive and prosper" in all aspects of their lives.